Case Studies

“Since starting to work with 5Q in 2019, IBI Group has successfully strengthened our market presence, increased analyst coverage, improved our stakeholder engagement and elevated our capital markets communications. Knowing we can always count on Cindy and the team for timely, high-quality support and sound guidance really helps management optimize our time.”

– Stephen Taylor, Senior Vice President & CFO
IBI Group (TSX: IBG)

IBI Group Inc. (TSX:IBG) is a technology-driven design firm with global architecture, engineering, planning, and technology expertise spanning over 60 offices and ~3,400 professionals around the world. For nearly 50 years, its dedicated professionals have helped clients create livable, sustainable, and advanced urban environments. IBI Group believes that cities thrive when designed with intelligent systems, sustainable buildings, efficient infrastructure, and a human touch.

“The team at 5Q has delivered a flexible service experience for Crew since first collaborating in 2014, including working on-site in our office during ‘crunch times’ to ensure rapid turnarounds. With a broad experience base across the E&P sector, as well as other industries, 5Q offers innovative ideas and strategies for various IR initiatives that help differentiate Crew from our peers. The high level of trust instilled by 5Q means Crew has welcomed their team as part of our ‘Family’.”

– Dale Shwed, CEO & John Leach, Executive VP and CFO
Crew Energy (TSX: CR | OTCQB: CWEGF)

Crew is a growth-oriented oil and natural gas producer, committed to pursuing sustainable per share growth through a balanced mix of financially and socially responsible exploration and development complemented by strategic acquisitions. The Company’s operations are primarily focused in the vast Montney resource, situated in northeast British Columbia, and include a large contiguous land base. Greater Septimus along with Groundbirch and the light oil area at Tower in British Columbia offer significant development potential over the long-term. The Company has access to diversified markets with operated infrastructure and access to multiple pipeline egress options. Crew’s common shares are listed for trading on the Toronto Stock Exchange (“TSX”) under the symbol “CR”.

“Since first working with 5Q to design and develop NuVista’s corporate presentation, we have drawn on their experience and capabilities to undertake other key projects, including our inaugural ESG report, a refreshed website and various other stakeholder outreach initiatives. We appreciate the flexibility and breadth of experience the 5Q team brings.”

Tanya Dickison, Director, Human Resources and ESG Communications
NuVista Energy Ltd (TSX:NVA)

NuVista is an oil and natural gas company actively engaged in the exploration for, and the development and production of, oil and natural gas reserves in the province of Alberta. NuVista’s primary focus is on the scalable and repeatable condensate-rich Montney formation in the Pipestone and Wapiti areas of the Alberta Deep Basin. This play has the potential to create significant shareholder value due to the high-value condensate volumes associated with the natural gas production and the large scope of this resource play. The common shares of NuVista trade on the TSX under the symbol NVA.

“We initially engaged 5Q to provide IR services for one of the companies within Cronin’s portfolio. After seeing the depth of experience and breadth of services the 5Q team has to offer, we’ve expanded our relationship to include advice and execution for a number of private and public companies we work with.”

Kyle Hookey, VP Corporate Finance
Cronin Capital Corp.

Cronin is a merchant banking group based in Vancouver, BC. The Company seeks opportunities and transactions where they can deploy capital and apply their industry experience. Cronin’s intelligent and early-stage capital brings a unique value proposition and determination to the table, which when coupled with sound ideas and motivated entrepreneurs, creates value.

“Since we began working with 5Q in 2014, Bonterra has consistently leveraged the knowledge, hands-on experience, and broad skillset offered by their team. In addition to reliable, high-value IR and continuous disclosure support we receive, 5Q has provided advisory services for numerous situations, ranging from media relations to strategic proxy communications; rural government outreach initiatives to market messaging for websites, presentations and annual reports. We are very pleased with the trusted, long-term relationship Bonterra has established with 5Q.”

Robb Thompson, CFO
Bonterra Energy (TSX: BNE)

Bonterra Energy Corp. is a conventional oil and gas company with operations focused in the Pembina Cardium field in Alberta, executing a strategy of long-term, sustainable growth and value creation for shareholders. Bonterra’s long track record of performance is due to its experienced management team, low-risk asset base and sustainable pace of development. The Company is headquartered in Calgary, Alberta, Canada.

“5Q has collaborated with my team – across two different organizations now for the past 7 years, helping us with corporate disclosures such as stakeholder communications, financial reporting, corporate presentations and general market messaging, which allows my team to focus on creating value and managing our assets.”

Ron Hozjan, VP finance and CFO
Aureus Energy Services Inc. (private)

Aureus is an ESG focused water management company using sustainable and disruptive technologies, providing innovative solutions and delivering superior execution by our talented team of professionals. Our innovative and technical solutions throughout the life cycle of water management are designed to lower emissions, conserve water and create cost saving for our clients. With our current service offerings including water transfer, heating, treatment, recycling and hot oiling, Aureus continues to grow and develop into a full cycle water management company, while sticking to our core values; service quality, operational deliverability, safety and efficiency.

“Concurrent with Danavation’s go-public event in January of 2021 – at the height of the pandemic – we began working with Cindy and her team. With 5Q’s support, we have established processes and protocols needed to effectively communicate with the market, meet our disclosure obligations, and align our messaging with both customers and the investment community. 5Q has been an integral part of Danavation’s communications strategy and an ongoing source of trusted market intel.”

– John Ricci, President, CEO and Director
Danavation Technologies Corp. (CSE: DVN | OTCQB: DVNCF)

Established in 2018, Danavation Technologies Corp. is the only electronic shelf label provider grounded and based in North America. Driven by cutting-edge IoT automation technology and proprietary software, the Company’s Digital Smart Labels™ technology enables retailers, grocers, healthcare providers, manufacturing and logistics companies, animal shelters, the military, and more to automate labelling, pricing, product information, and promotions in real time.


At 5Q, we pride ourselves on transparent client engagement. We take the time to fully understand our clients’ needs before providing a tailored proposal and timelines for execution.

Our approach helps us deliver exceptional results for each of your IR requirements.

The Fifth Quarter

Our blog, The Fifth Quarter, is dedicated to providing information on current trends and IR best practices. We’ll help you stay ahead of the game with insightful content created by the 5Q team.

April 28, 2023

Transitioning to SEDAR+

5Q is dedicated to providing our partner clients with up-to-date information on important industry developments. Today, we want to focus on the upcoming launch of SEDAR+.

November 1, 2022

The Value of Knowing Your Social Media Audience

When commencing a social media campaign for any company, we must always start by deciding which platforms will be the most effective in reaching their target audience.

September 12, 2022

ESG and the Investor

Research shows that Environmental, Social, and Governance (“ESG”) investing can add value to a portfolio while also benefitting an organization’s varied stakeholders.

August 26, 2022

The Power of a Strong Social Media Strategy

Since the dawn of the internet, the world has become a much smaller place, such that we are able to communicate across the global village with ease and reach audiences that would have been far outside our sphere of influence before.

July 9, 2022

Who is 5 Quarters Investor Relations, Inc. – “5Q” ?

5Q is a Calgary-based, boutique consulting firm who has been disrupting the traditional IR and communications advisory model since 2013.

June 13, 2022

TMX Learning Academy Presentation

Cindy Gray, CEO & Managing Director, 5 Quarters Investor Relations, Inc., breaks down how to distill the most important information.



In today’s business world, a strategic approach to your corporate communications is essential. With each IR program we develop, you are connected with the right audience — one that resonates with your company’s brand and values.