Entries by Cindy Gray

Distilling Key Messages

An audience typically only remembers a few main highlights from any presentation, so as a communicator, it’s imperative to ensure they are taking away the right points. Perhaps the most important technique to accomplish this is the development and communication of key messages. Key messages are three to five key highlights that have been thoughtfully […]

Managing for Success

Albert Einstein is credited for saying that the definition of insanity is “doing the same thing over and over again and expecting different results.” Whether or not he’s actually responsible for the quote, the ideology behind the statement is sound in business – trying to solve a problem by using the same strategy that didn’t […]

Investor Relations and the Bear

Every sector has its ups and downs. In Alberta we are all too familiar with the vertigo brought on by whipsawing commodity prices. While a glance south has U.S. markets rubbing up against record highs, as of mid-February the capital budgets of energy exploration and production companies continue to see red ink, and dividends that […]