We bring decades of combined experience in capital markets, investor relations and corporate communications.

Value Proposition

5Q offers a range of investor relations services to manage effective communication with investors and key stakeholders, helping management teams remain focused on building the business.

We do this by providing:

  • Capital markets knowledge that ensures your message resonates with the right target audiences
  • Strategic and tactical investor relations / corporate communications support
  • A reliable resource that reduces the time you spend maintaining public company obligations
  • Creative design capabilities to ensure your materials and online presence elevate your brand
  • Unique market experience and relationships with several exchanges
  • Transparent value-adds provided under flexible arrangements tailored to your company


5Q offers a broad array of collective
expertise to benefit our clients.

We bring decades of combined experience in capital markets, Investor Relations and corporate communications. Our flexible, collaborative and client-centered approach results in lasting and trusted relationships with our clients.

Cindy Gray
Managing Director, CEO & Founder

Cindy is a financial communications practitioner with 20 years of experience in investor relations and capital markets. She has held senior and executive positions at a number of public companies, and globally led business development for one of the TSX & TSX Venture Exchange practice groups. She has been involved in the design and execution of tactical and strategic communications programs across multiple industries, including technology, natural resources, real estate and financial services. Cindy holds an MBA from the University of Calgary’s Haskayne School of Business and currently serves as a board member of Think Research (TSXV: THNK), an industry leader in delivering integrated digital healthcare solutions. She is also a member of the Local Advisory Committee (LAC) for TSX Venture Exchange in Calgary.

Devon Chase

Devon joined 5Q in 2019 with diverse financial experience, ranging from oil and gas trading analysis, to auditing mergers and acquisitions, to healthcare financial reporting. In addition to these more quantitative focused involvements, Devon also brings with him a history of strategic communications and marketing with a start-up organization.

He holds a Bachelor of Commerce degree with a finance focus, with distinction, from the University of Victoria.

Alexis Harper
Digital Communications Specialist

Alexis is a bilingual communications professional who joined the 5Q team in 2021, bringing expertise in marketing translation, public relations, and corporate media strategies. Holding a Bachelor’s Degree in French and Communications from McMaster University, Alexis is a skilled writer who has contributed to various news and business publications. Her proficiency in social media and corporate brand development allows her to craft compelling narratives that bridge language gaps and resonate with diverse audiences.

Brendan Greenslade

Brendan joined 5Q in late 2023, bringing to the team a diverse skill set garnered through a blended career in communications and entrepreneurship. As proud alumnus of Mount Royal University’s Bachelor of Applied Communication – Public Relations program, Brendan brings extensive expertise as a seasoned communications professional and business development specialist. His diverse background spans various industries, including non-profit, construction, retail, commercial cannabis and public sectors. Leaning on his rich professional background and experience in building small businesses, Brendan’s acuity and strategic mindset assists clients in refining their data and shaping compelling narratives through intentional key messaging and communication strategies that seamlessly align with their brand and vision.

Christa Leamon
Office Manager

Christa joined the 5Q team in 2022, bringing valuable expertise in administration and a strong background in the commercial banking and construction industries. With a proven track record of optimizing operational systems and ensuring high client satisfaction, Christa excels in driving peak performance. Beyond her professional achievements, she proudly represents the Ishkahittaan Clan and is a citizen of the Carcross/Tagish First Nation, with a deep passion for advancing healing in Canada through reconciliation and the revitalization of Tlingit culture.

Christa is a dedicated member of the Board of Directors and serves as the Secretary of the Executive Committee at Calgary Communities Against Sexual Abuse (CCASA), where she brings her strong leadership and unwavering commitment to making a positive impact in our community.

Ken Gray
Finance Director

Ken joined the 5QIR team upon inception in 2013, following the sale of his previous business in 2005. He currently manages 5QIR’s finance and accounting functions, and oversees corporate administration. He brings more than 30 years of experience running a small business that serviced clients in Calgary’s oil and gas industry. Ken was Co-Founder and Manager of LaserSoftware Limited, an independent software development company that provided financial accounting & land contract management software for oil & gas companies since 1980. Ken and his wife, Sharon-Ann, enjoy an active lifestyle and are proud supporters of CKUA, Alberta’s cultural radio network that celebrates music, engages communities and makes life worth listening.

Coen Rybicki (fiveq)

Coen is a recent high school graduate with strong interpersonal skills and a dedication to personal and professional development. He joined 5QIR in 2023 as an intern where he’s gaining valuable insight and experience in the fields of Communications and Investor Relations. Advancing his skillset and further career objectives, Coen will be commencing his post-secondary education in the fall of 2024, at which point he will be pursuing a degree in business.


We work with a network of trusted partners to provide clients with all the right tools to effectively engage stakeholders. Our dependable network of writing, graphic design, web development, digital strategists, ESG consultants and capital markets experts ensure seamless coverage across a wide range of client needs.

Supporting Our Community

Giving back to the community is a meaningful element of our corporate mission and important to each of our team members. 5Q’s support has spanned across various initiatives, including Providence School, the Brenda Strafford Society, Discovery House, Canada Action, CKUA, the Canadian Cancer Society, and the MS Society of Canada.

Providence creates specialized programs and services to support the development of young children, believing in a community where every child is given the opportunity to reach for and achieve their full potential.5Q’s CEO, Cindy Gray, currently serves as a Board Member of Providence.

Fresh Start Recovery Centre’s treatment program recognizes addiction as a chronic brain disorder. Treatment can help facilitate a life of recovery, empowering individuals to live healthy and productive lives, free from the effects of addiction.

The FTA is an alliance representing all trail users in Fernie, BC. As a registered Charity, we work directly with member clubs, outdoor recreation groups and landowners in order to maintain and enhance Fernie’s vibrant trail using community.

Calgary Communities Against Sexual Abuse (CCASA) is the primary sexual harassment, sexual abuse and sexual assault crisis, counselling and education service provider for Calgary and the surrounding areas.

We provide grants to help cover the costs of registration fees, as well as providing no-cost equipment so that all kids aged 18 and under in Calgary & Area can play a season of sport.

Calgary Arts Foundation engages people and businesses who believe in the power of the arts to change lives and make our city a better place.

Habitat for Humanity brings communities together to help families build strength, stability and independence through affordable homeownership.

Luna is a recognized centre of excellence in child abuse intervention and prevention. Luna is a leader in Canada because its integrated approach maximizes resources and reduces the stress placed on those who have experienced abuse.

The Fifth Quarter

Our blog, The Fifth Quarter, is dedicated to providing information on current trends and IR best practices. We’ll help you stay ahead of the game with insightful content created by the 5Q team.

March 12, 2024

Crafting an Effective Investor Presentation: Tips, Tools and Best Practices

In the world of investor relations (‘IR’), one crucial skill is the art of crafting an effective investor presentation (also called a ‘deck’). Whether you’re an executive with a company who has been public for some time, or a new start-up business looking to secure financing, the ability to deliver a compelling presentation is paramount.

February 8, 2024

Building an Online Community: A Key Strategy for Corporate Success in 2024

In the dynamic landscape of modern business, maintaining a competitive edge is essential for public company success. One strategy that took center stage in 2023 was the art of building and nurturing online communities. The rise of social media and its evolving trends have elevated community engagement from a supplementary tactic to a crucial element of any comprehensive marketing, investor relations or capital markets outreach strategy.

January 2, 2024

Meeting ESG Demands: Critical Minerals and the Future of Energy

As the global energy landscape undergoes a seismic shift towards sustainability and environmental responsibility, the demand for critical minerals has surged dramatically.

October 26, 2023

Did You Know? A Deeper Look into 5Q’s Social Media Services

Social media isn’t just for vacation photos and viral memes anymore. For businesses and professionals, it’s become an essential tool in building relationships, promoting brands, and attracting investors.

September 13, 2023

Client Experience – The New Competitive Differentiator

In today’s fast-paced business landscape, client loyalty can become increasingly elusive. With limited time and attention, clients are faced with an overwhelming array of choices and constantly changing offerings.

August 3, 2023

The Importance of Planning for Crisis Communications

Adaptable companies that are receptive to change hold a strong competitive advantage in today’s evolving business environment. Changing how a company communicates during a crisis can have a significant impact not only on its reputation and external perception, but also on its investment eligibility, bottom line, and long-term viability.



In today’s business world, a strategic approach to your corporate communications is essential. With each IR program we develop, you are connected with the right audience — one that resonates with your company’s brand and values.