We bring decades of combined experience in capital markets, investor relations and corporate communications.

Value Proposition

5Q offers a range of investor relations services to manage effective communication with investors and key stakeholders, helping management teams remain focused on building the business.

We do this by providing:

  • Capital markets knowledge that ensures your message resonates with the right target audiences
  • Strategic and tactical investor relations / corporate communications support
  • A reliable resource that reduces the time you spend maintaining public company obligations
  • Creative design capabilities to ensure your materials and online presence elevate your brand
  • Unique market experience and relationships with several exchanges
  • Transparent value-adds provided under flexible arrangements tailored to your company

THE TEAM

5Q offers a broad array of collective
expertise to benefit our clients.

We bring decades of combined experience in capital markets, Investor Relations and corporate communications. Our flexible, collaborative and client-centered approach results in lasting and trusted relationships with our clients.

Cindy Gray
Managing Director, CEO & Founder

Cindy is a financial communications practitioner with 20 years of experience in investor relations and capital markets. She has held senior and executive positions at a number of public companies, and globally led business development for one of the TSX & TSX Venture Exchange practice groups. She has been involved in the design and execution of tactical and strategic communications programs across multiple industries, including technology, natural resources, real estate and financial services. Cindy holds an MBA from the University of Calgary’s Haskayne School of Business and currently serves as a board member of Think Research (TSXV: THNK), an industry leader in delivering integrated digital healthcare solutions. She is also a member of the Local Advisory Committee (LAC) for TSX Venture Exchange in Calgary.

Devon Chase
Associate Director

Devon joined 5Q in 2019 with diverse financial experience, ranging from oil and gas trading analysis, to auditing mergers and acquisitions, to healthcare financial reporting. In addition to these more quantitative focused involvements, Devon also brings with him a history of strategic communications and marketing with a start-up organization.

He holds a Bachelor of Commerce degree with a finance focus, with distinction, from the University of Victoria and is currently pursuing a CFA designation.

Tyler Desormeaux
Associate

Tyler Desormeaux is the latest member to join the team at 5Q. Tyler brings a wealth of diverse experience in entrepreneurship, banking, and business development. Having worked for multiple start-up companies, he understands business on a holistic basis, and can relate to the journey taken by founders. His past experience and education has also resulted in a keen eye for detail, a dedicated work ethic, and a knack for building and maintaining relationships. Tyler is passionate about capital markets, entrepreneurship, communications, people, and of course, his dog Lenny.

Tyler holds an MBA in Finance and a Bachelor of Arts in Psychology, both from the University of Calgary.

Alexis Harper
Digital Communications Specialist

Alexis is a bilingual communications professional with a background in marketing translation, public relations and corporate media strategies. She holds a Bachelors Degree in French and Communications from McMaster University.

She is passionate about writing and has had several of her pieces appear in various news and business publications. Enthusiastic to be working in investor relations, she continues to seek out new challenges and grow her repertoire of communications skills. Among her collaborative projects, Alexis is always happy to be working with the warm and talented team at 5Q.

Christa Leamon
Office Manager

Christa joins 5QIR with advanced administration experience and knowledge in the commercial banking and construction industries. She has expertise in optimizing operational systems and functions to help companies reach peak performance and deliver high client satisfaction. As a member of the Ishkahittaan Clan and citizen of the Carcross/Tagish First Nation, Christa is passionate about advancing healing in Canada through reconciliation and the restoration of Tlingit culture.

Ken Gray
Finance Director

Ken joined the 5QIR team upon inception in 2013, following the sale of his previous business in 2005. He currently manages 5QIR’s finance and accounting functions, and oversees corporate administration. He brings more than 30 years of experience running a small business that serviced clients in Calgary’s oil and gas industry. Ken was Co-Founder and Manager of LaserSoftware Limited, an independent software development company that provided financial accounting & land contract management software for oil & gas companies since 1980. Ken and his wife, Sharon-Ann, enjoy an active lifestyle and are proud supporters of CKUA, Alberta’s cultural radio network that celebrates music, engages communities and makes life worth listening.

Partners

We work with a network of trusted partners to provide clients with all the right tools to effectively engage stakeholders. Our dependable network of writing, graphic design, web development, digital strategists, ESG consultants and capital markets experts ensure seamless coverage across a wide range of client needs.

Supporting Our Community

Giving back to the community is a meaningful element of our corporate mission and important to each of our team members. 5Q’s support has spanned across various initiatives, including Providence School, the Brenda Strafford Society, Discovery House, Canada Action, CKUA, the Canadian Cancer Society, and the MS Society of Canada.

Providence creates specialized programs and services to support the development of young children, believing in a community where every child is given the opportunity to reach for and achieve their full potential.

Providence creates specialized programs and services to support the development of young children, believing in a community where every child is given the opportunity to reach for and achieve their full potential. 5Q’s CEO, Cindy Gray, currently serves as a Board Member of Providence.

The FTA is an alliance representing all trail users in Fernie, BC. As a registered Charity, we work directly with member clubs, outdoor recreation groups and landowners in order to maintain and enhance Fernie’s vibrant trail using community.

The Multiple Sclerosis Society of Canada promotes multiple sclerosis research and provides education and services to people with MS and their families and caregivers. The society’s mission is to seek a cure for MS and to enable people affected by MS to enhance their quality of life.

The Fifth Quarter

Our blog, The Fifth Quarter, is dedicated to providing information on current trends and IR best practices. We’ll help you stay ahead of the game with insightful content created by the 5Q team.

November 1, 2022

The Value of Knowing Your Social Media Audience

When commencing a social media campaign for any company, we must always start by deciding which platforms will be the most effective in reaching their target audience.

September 12, 2022

ESG and the Investor

Research shows that Environmental, Social, and Governance (“ESG”) investing can add value to a portfolio while also benefitting an organization’s varied stakeholders.

August 26, 2022

The Power of a Strong Social Media Strategy

Since the dawn of the internet, the world has become a much smaller place, such that we are able to communicate across the global village with ease and reach audiences that would have been far outside our sphere of influence before.

July 9, 2022

Who is 5 Quarters Investor Relations, Inc. – “5Q” ?

5Q is a Calgary-based, boutique consulting firm who has been disrupting the traditional IR and communications advisory model since 2013.

June 13, 2022

TMX Learning Academy Presentation

Cindy Gray, CEO & Managing Director, 5 Quarters Investor Relations, Inc., breaks down how to distill the most important information.

June 26, 2020

Distilling Key Messages

An audience typically only remembers a few main highlights from any presentation, so as a communicator, it’s imperative to ensure they are taking away the right points. Perhaps the most important technique to accomplish this is the development and communication of key messages.

LET’S CONNECT!

TOGETHER, WE CAN DO GREAT THINGS.

In today’s business world, a strategic approach to your corporate communications is essential. With each IR program we develop, you are connected with the right audience — one that resonates with your company’s brand and values.